The title is a play on the well know Irish seanfhocal (saying): ”Níl aon tinteán mar do thinteán féin.” – “There’s no hearth (tinteán) like your own hearth”.
Apt for this time of year when families come together to celebrate Christmas.
Analytics ( aka Business Intelligence – even though I much prefer the term Decision Support above either term) is like politics and family, local and highly context sensitive. If it wasn’t, every ERP/CRM or packaged software application seller would have negated the reason for it using their respective “reporting modules” . They haven’t, and they wouldn’t, because although you bend your business to fit around such “best practice” and/or “good enough” solutions your business (like your family) is unique. The standard patterns are there but the reality on the ground is always, always, different.
So if this Christmas you want to give a gift to that special datasmith in your life, introduce them to PowerPivot by buying them this book.
This is the book we should have had 2 or 3 years ago, it would have saved all of us early adopters a lot of pain and experimentation. Up until this book, anytime a “civilian datamsmith” would ask for a recommendation on a resource to help get started with DAX and PowerPivot I’d been at a loss (never really a problem when BI professionals asked the same question, as the Italians had that area well covered). But now, no hesitation, if you want to master DAX within Excel, this is the book for you.
Nollaig Shona Daoibh, a Merry Christmas to you all.